Meanwhile, back here in Cannes, the newly renamed International Festival of Creativity is underway for its 58th year. Formerly just about advertising, it’s a lot more than that these days and whether it’s ad agencies or PR firms or promotion or direct or outdoor, everyone is pushing ‘social’ in their seminars, workshops and publicity directed at the 9,000 plus delegates and 600 or so accredited journalists here.
This year the organisers had some difficult managing accreditation …when does a blogger become a journalist? Or ‘pure’ journalism lose its impact? Not to mention the 1,000’s of ‘unofficial’ blogs, tweets and social network posts.
Curiously, despite all the action, Cannes still does not have the feel of a community, more a set of cliques meeting up at the endless range of parties, now approaching the levels of previous years. Recession, what recession?
Leave a Reply