As a former CMO myself, I am not too sure they are but I bow to the collective wisdom expressed in a new book by my former colleague and brand marketer, Marylee Sachs. The book, The Changing MO of the CMO, is published by Gower and will be officially launched at Cannes this week. She has also launched a website, a LinkedIn group, and a Facebook fan page. It had better be good Marylee…
Declaration: I am mentioned so I get a free copy …signed!
Leave a Reply