Terrific performance from Unilever CEO Paul Polman in Cannes Lions Q&A session this AM. “We are already an emerging market company” he says.
The company has just reorganised into four global categories with one global COO in pursuit of growth and in response to three global drivers: East/South shift; social; and sustainability.
I found myself nodding a lot in agreement… not least because obviously he has read my article in IPRA’s Frontline magazine which posed the same three drivers for communications.
Unilever’s response to social is ‘rigorous digital training…’ Hmmm. That sounds a lot like part of the Sociagility proposition too. What’s going on here?