Sociagility
  • Home
  • Services
  • Our Work
  • About
  • Contact





Debunking the teen social networking myth

On 06 Sep, 2011
Analysis
By : Niall Cook
With 1 Comment
Views : 2080

The latest internet access data from the Office of National Statistics (ONS) is out, and it sheds some interesting light on the internet habits of the 16-24 year old in the UK.

Contrary to what you might often hear about how teens are turning away from social networking, the study shows that the reverse is actually true. In fact, the age group is the greatest user of social networking – it’s what they do most of, and they do so more than any other age group (91% of those who had accessed the Internet in the last three months cited social networking as something they had done).

More interestingly, perhaps, is that the other online activities that they do more than any other age group include consulting wikis to obtain knowledge in any subject and looking for information about education, training and courses (59% and 58% respectively). And whilst they use the internet to find information about products and services slightly more than these (63%), this isn’t something they do more than other age groups (perhaps surprisingly, the people who do this most are aged 55-64).

Furthermore they are the most skilled age group too, having used the internet in more ways than any other age group – with the exception of two things: using the internet to make phone calls and modifying the security settings of their browser. The latter may well point to the fact that they are the greatest users of the internet on mobile phones, with 71% having a mobile internet connection compared to the average of 45%.

There is some excellent insight in the data tables that have been made available by the ONS, and anyone interested in the 16-24 age demographic would do well to take a look.

Share this:

  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Google+ (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • More
  • Click to email this to a friend (Opens in new window)
  • Click to share on Reddit (Opens in new window)

Related



Previous Post Next Post 

About The Author

Niall Cook


Number of Posts : 54
All Posts by : Niall Cook

Comments ( 1 )

  • Which of the top UK universities is best at engaging on Twitter? | Sociagility Sep 19 , 2011 at 11:33 am / Reply

    […] big fight will be over those who get better A-Level results than two As and one B (AAB). And with 16-24 year olds being the greatest users of social networking, what better battleground than social media is there for this to play […]


Leave a Reply Cancel reply




Latest posts

  • Rape and reputation risks in Rio

    29 May, 2016
  • Why social media + Rule 40 could make Rio 2016 the Ambush Games

    26 May, 2016
  • Leveson & the Royal Charter – vested interest squabbling means collateral damage for social media

    21 Mar, 2013

Latest comments

  • Why social media + Rule 40 could make Rio 2016 the Ambush Games | Sociagility on The London 2012 ‘Socialympics’
  • Students Are Choosing Colleges With Social Media Clout | ISmartNetwork on The transatlantic university divide
  • Social media as a marketing tool - who does it best? - ICEF Monitor - Market intelligence for international student recruitment on The transatlantic university divide

About us

Sociagility is an independent consultancy that helps organisations use data and analytics to maximise their return on investment from digital and social media.

Find out more

© Copyright 2016 Sociagility Ltd. All Rights Reserved.
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.