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You don’t think you’re very social, do you?

On 24 Oct, 2011
Social Agility
By : Tony Burgess-Webb
With 4 Comments
Views : 3246

Most respondents don’t rate their companies very highly, according to early indications from our self-assessment survey, How Social Are You? More than half think they are social media ‘innocents’ and less than a quarter consider themselves ‘advanced’.

There is a high degree of consistency on what is important to achieving competitive advantage through an organisation’s use of social media:

  • understanding the impact of social media on marketing activity and Supporting/reflecting brand personality (for both 89% agree or strongly agree);
  • being aware of what’s being said and being able to change in response to the challenges/opportunities (86% agreed or strongly agreed to both);
  • being willing to respond and being willing to engage with what is being said, as well as creating and communicating clear policies for staff (all 82.5%)

However, there’s a big mismatch between what is thought important and how good people think their organisations are.

% agreeing or strongly agreeing that it’s important % rating themselves 6/10 or higher Delta between agreement and rating
Having clear metrics to measure the impact of social media 81.0% 19.4% 61.6%
Creating and communicating clear policies and guidelines to staff concerning their use of social media 82.5% 35.0% 47.5%
Achieving the best possible return on investment from social media 73.0% 28.3% 44.7%
Ensuring that use of social media supports/reflects the personality of the brand 88.9% 49.0% 39.9%
Being able to change in response to social media challenges/opportunities 85.7% 45.9% 39.8%

 

These are only early indications based on a small sample but anecdotally, fits well with what we have seen and heard from companies. What about you?

The survey continues to run, so if you are involved in social media on behalf on your organisation and have not yet completed it, please do so (it will only take 10 minutes). The more data, the better for all.

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About The Author

Tony Burgess-Webb


Number of Posts : 55
All Posts by : Tony Burgess-Webb

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Comments ( 4 )

  • Does change have to come from the top? | Sociagility Oct 26 , 2011 at 6:47 pm / Reply

    […] The LinkedIn connection came in a discussion started recently by Kirsten Hodgson of KScope Marketing in New Zealand on whether law firms should ‘start small and grow from there or take a top down approach’. I don’t think this question applies just to law firms. It applies to all firms that consider themselves novices (the majority according to the early findings from our own survey . […]

  • Complete a survey on corporate social media challenges | Niall Cook Oct 29 , 2011 at 5:47 pm / Reply

    […] To get you in the mood, here are some early findings so far (and here’s a bit more of the detail): […]

  • Complete a survey on corporate social media challenges | Sociagility Oct 29 , 2011 at 5:52 pm / Reply

    […] by the early findings from our social agility self-assessment questionnaire, we’re now working on turning this into a detailed research report on the internal and […]

  • Weekly comms news round up | Cision UK Blog Nov 15 , 2011 at 5:12 pm / Reply

    […] by the early findings from our social agility self-assessment questionnaire, we’re now working on turning this into a detailed research report on the internal and external […]


Leave a Reply to Weekly comms news round up | Cision UK Blog Cancel reply




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