Sociagility
  • Home
  • Services
  • Our Work
  • About
  • Contact





PRINT™ links brand value to social media performance

On 15 Nov, 2011
Announcements, PRINT, Return on Investment, Social Agility, Social Value, Visualisation
By : Tony Burgess-Webb
With 1 Comment
Views : 10070

Today, we’re launching a solution to some of the more common questions marketers and social media strategists are asking of their organisations’ social media performance:

  • Does our brand’s social footprint add value?
  • Can this be defined and measured in a meaningful way?
  • How can we use this information to make improvements?

We, like many of our clients, have been frustrated by the lack of a practical set of metrics, or even a common measurement framework. The tools we found were too narrow in scope, too vague in their outputs or simply too expensive.

So we set out to develop our own methodology and it is launched today.

It is called PRINT™ because it measures social footprint based on five attributes – popularity, receptiveness, interaction, network reach and trust. We think it has the potential to become a valuable KPI for marketers and social media strategists because it allows brands to compare their social media performance directly with other chosen brands, across multiple channels. And the output is a set of specific actionable insights.

Above all, unlike other public measures of ‘influence’ (e.g. Klout, PeerIndex, etc.)  PRINT™ correlates closely with established measures for brand value and growth from respected sources like Millward Brown (BrandZ) and Interbrand.

It comes in three flavours:

  1. PRINT™ Benchmark – a one-off report for £950 (US $1,500)
  2. PRINT™ Annual – a one-off report plus 2 updates over the course of a year for £1,800 (US $2,900)
  3. PRINT™ Tracker – a one-off report plus 11 monthly updates for £4,250 (US $6,800)

There’s more information about PRINT™ available on our site – including a sample scorecard, insight charts, FAQs and a summary of our investigation into the link between the PRINT™ Index and brand value/growth.

If you like what you see, please share it. If you’d like to become a customer, go straight here.

We’re already applying the PRINT™ solution to our own clients, but we’re also keen to investigate different sectors too. So watch out for the Sociagility Social Top 50, our list of the top global brands ranked using PRINT™.

Share this:

  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Google+ (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • More
  • Click to email this to a friend (Opens in new window)
  • Click to share on Reddit (Opens in new window)

Related



Previous Post Next Post 

About The Author

Tony Burgess-Webb


Number of Posts : 55
All Posts by : Tony Burgess-Webb

Related Posts

  • You don’t think you’re very social, do you?

  • Which of the top UK universities is best at engaging on Twitter?

  • UK University Twitter Rankings: w/c 10 October

  • How social are the London 2012 Olympic Sponsors? [Visualisation]

Comments ( 1 )

  • Objective social media metrics for agencies | Sociagility Jul 25 , 2012 at 3:00 pm / Reply

    […] since we launched our PRINT™ methodology about eight months ago, we’ve had requests from agencies – PR, advertising and digital, amongst others – to license […]


Leave a Reply Cancel reply




Latest posts

  • Rape and reputation risks in Rio

    29 May, 2016
  • Why social media + Rule 40 could make Rio 2016 the Ambush Games

    26 May, 2016
  • Leveson & the Royal Charter – vested interest squabbling means collateral damage for social media

    21 Mar, 2013

Latest comments

  • Why social media + Rule 40 could make Rio 2016 the Ambush Games | Sociagility on The London 2012 ‘Socialympics’
  • Students Are Choosing Colleges With Social Media Clout | ISmartNetwork on The transatlantic university divide
  • Social media as a marketing tool - who does it best? - ICEF Monitor - Market intelligence for international student recruitment on The transatlantic university divide

About us

Sociagility is an independent consultancy that helps organisations use data and analytics to maximise their return on investment from digital and social media.

Find out more

© Copyright 2016 Sociagility Ltd. All Rights Reserved.
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.