The social brand value of the world’s leading brands [Infographic]

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In November 2011, we looked at the social brand value of 50 of the world’s leading brands, creating a revised top 50 ranking according to their social media performance, as measured by our PRINT Index™ KPI.

The PRINT system compares brands on five key dimensions or ‘attributes’ of social media performance – popularity, receptiveness, interaction, network reach and trust – across multiple platforms. The Sociagility Top 50 report analyses the social brand value of the world’s leading brands and the competitive influences that determine their social media performance. Here’s a visual representation of just some of the report highlights.

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28 Responses to “The social brand value of the world’s leading brands [Infographic]”

  1. Antonio Grillo December 23, 2011 at 2:34 pm #

    A very interesting point of view. Anyway IMHO It is no longer possible,
    nor advisable, to ignore the social dynamics when we create content that
    we want people to find on the web.
    Did you read Social Engine Optimization article? If intersted you can
    also download the full deck ;) http://www.publicishealthware.com/en/geekhealth/geekhealth/detail/0/430/870/reframing-seo-as-social-engine-optimization.html

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