Because we firmly believe that competitive advantage from a company’s use of social media can only be achieved when it is developed and managed in-house (and not outsourced), it follows that the calibre of the people an organisation dedicates to the task is critical.
So we set out to find the UK’s first Community Manager of the Year, and publicly acknowledge the work that in-house social media and community managers are doing to put a human face on their sometimes monolithic-looking corporations, using the power of digital and social media.
We received a slew of quality nominations which were whittled down to 11. The subsequent public vote attracted great enthusiasm and thousands of voters. Tweets were retweeted, communities were mobilised and votes were counted – and the winner of the coveted title of Sociagility Community Manager of 2011 (and an iPad 2) is…
Vincent Boon, giffgaff’s community manager
Perhaps appropriately, it was without doubt Vincent’s community that won him the title. Word soon got out on the giffgaff forums, and one member even created a banner to help spread the word!
The power of community in action, and a ringing endorsement for Vincent. Well done.