On Thursday 16 February, as part of Social Media Week London, we’ll be playing host to three in-house social media practitioners and an audience keen to hear them share their insight and experience into the unique challenges they face.
Over the next three days, we’d like to introduce you to each one. First up is Chloë Williams, social media manager at clothing company Boden.
1. How long have you been in your current role/company?
A year and seven months at Boden although solely as social media manager since December last year.
2. What did you do before?
My previous role at Boden encompassed both social media and online copywriting for email marketing and the Boden UK and US website.
3. How did you get into this job?
After studying Journalism at University I worked for a number of lifestyle websites from beauty to homeware and fashion. My roles varied between email copy and web copy all with a little social media thrown into the mix.
4. Describe your role/responsibilities in one sentence
Managing facebook apps, competitions, writing and sourcing the company blog, thinking of fun crowd drawing comments, aggregating material from around the business, persuading people to partake, steering fun stuff our of print and onto an interactive social forum – the list goes on.
5. Tell us three random tracks from your iPod/iPhone (other music players are available)
Somebody that I used to know (Gotye), Shake it out (Florence and the Machine) and Forgive me (City & Colour).
6. What do you do/where do you go to escape social media?
I just got back from a weekend in Copenhagen which was a nice escape. Plenty of wi-fi though so not sure I parted with my iPhone as much as I’d have liked.
7. If you weren’t doing this job, what would you most like to do?
Copywriting for an advertising agency or building my own yummy food empire.
8. Where did you study?
Bournemouth University
9. Tell us one interesting thing no-one would know about you?
I’m a close descendent from the famous British Architect Inigo Jones – who left his mark on London in places such as Banqueting House, Whitehall and in area design for Covent Garden square.
Catch Chloë at Social Media Survival – How to make it in-house at 01Zero-One on Thursday 16 February from 3.30–5.30pm.
Interview with Stuart Witts, Marie Curie Cancer Care | Sociagility Feb 14 , 2012 at 5:56 pm /
[…] the next three days, we’d like to introduce you to each one. Yesterday, we interviewed Boden’s Chloë Williams. Today it’s the turn of Stuart Witts, social media manager for Marie Curie Cancer […]
Interview with Kiera Doherty, BSkyB | Sociagility Feb 15 , 2012 at 3:25 pm /
[…] the last three days, we’ve been introducing you to each one. We’ve already interviewed Boden’s Chloë Williams and Marie Curie Cancer Care’s Stuart Witts. Last, but by no means least, here’s Kiera […]
Making in-house social media work | Sociagility Feb 17 , 2012 at 2:35 pm /
[…] informed range of questions and got smart but often varied answers from our panel – Boden’s Chloe Williams, Kiera Doherty from A+E Networks/BSkyB and Marie Curie Cancer Care’s Stuart […]