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How Social is the City?

On 23 Oct, 2012
Analysis, Announcements, Measurement, PRINT, Return on Investment
By : Tony Burgess-Webb
With 1 Comment
Views : 2032

Has ‘the City’, that bastion of British financial institutions, heard about social media yet? Well some parts certainly have. The Bank of England, the Financial Services Authority and the City of London Corporation itself have all embraced social media to at least some degree.

But what of the big companies listed on London’s Stock Exchange?

Anecdotal evidence is that participation is patchy so we thought we would carry out a comparative study of the FTSE-100, the largest UK-listed companies.

Many of these companies own famous and well-promoted consumer and B2B brands but we’re keen to focus on the City/corporate social media profiles (i.e. the owned social media) that serve the entity which is actually listed on the London Stock Exchange.

So, this week we’re contacting all the FTSE-100 companies we can (unfortunately some don’t list any contacts at all on their websites!) to help validate the online profiles we’ll be assessing as part of our biggest comparative analysis of social media performance yet (here are some of the others).

Then next week we’ll start our research and, by the end of November we hope, we’ll publish the results.

If you want to register now for the report, just send an email to [email protected].

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About The Author

Tony Burgess-Webb


Number of Posts : 55
All Posts by : Tony Burgess-Webb

Comments ( 1 )

  • Why corporate engagement with social media is a competitive issue - Sociagility Oct 31 , 2012 at 1:20 pm / Reply

    […] just starting our study of how well the UK’s largest public companies, the FTSE 100, perform on social media pla…. But does a good social media performance actually matter for corporate […]


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