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Social Media in The City: How sectors compare

On 06 Dec, 2012
FTSE 100 Social Performance Index, Measurement, PRINT
By : Tony Burgess-Webb
With 2 Comments
Views : 2946

The Social Media in the City report we launched this week looks at the comparative social media performance of the FTSE 100 companies. But we also looked at how FTSE 100 sectors with 3 or more companies perform: to see how average sector performances compare; and to highlight any major variations within sector.

There are some surprises.

The table below, ranked based on the average Social Performance Index (SPI) scores, shows that seven sectors score above average (100). They are not necessarily the most obvious, consumer-facing candidates. Shell’s and AstraZeneca’s individual strong performances helped their respective sector groups, with Pharmaceuticals & Biotechnology and Oil & Gas Production sectors commanding the two highest average SPI scores. Unsurprisingly, General and Food & Drug Retailers take the 3rd and 4th positions and Media the 5th, but Aerospace & Defence in 6th place is a surprise above Banks, Food Producers and Gas, Water & Multiutilities.

The chart below maps two general factors that contribute towards this performance – the Awareness Quotient (a measure of status) and the Engagement Quotient (a measure of participation and interaction). A low EQ combined with a high AQ suggests the PRINT™ score is driven disproportionately by scale rather than social engagement.

Awareness Quotient (AQ) bundles the PRINT™ attributes Popularity and Network and tends to favour larger, more established companies with larger communications spends. Engagement Quotient (EQ) bundles the Receptiveness, Interaction and Trust attributes.

The full study data allow us to analyse each sector in much more detail, and we’ll be highlighting some of these over the coming days.

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About The Author

Tony Burgess-Webb


Number of Posts : 55
All Posts by : Tony Burgess-Webb

Comments ( 2 )

  • Aviva and Barclays lead sector in corporate social media use - Sociagility Dec 07 , 2012 at 4:00 pm / Reply

    […] Yesterday we looked at how the primary sectors represented by the FTSE 100 fared in our Social Media and The City report. Pharmaceuticals & Biotechnology companies put in the best combined performance, followed by Oil & Gas Producers, both ahead of more consumer-facing industries like Retailers and Media. […]

  • Social Media Benchmarking report « Social Sherpa Dec 14 , 2012 at 4:53 pm / Reply

    […] came across an interesting post today from the people at Sociagility . Their survey provides some valuable (and some what interesting) insights into how many FTSE 250 […]


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