One of the most challenging aspects of researching for our recent Social Media in The City report was identifying the 400 URLs and social media accounts needed to assess the performance of all FTSE 100 companies. It’s made even more difficult by companies who do not provide obvious links from their consumer-facing websites to their ‘corporate’ ones, let alone provide links to their Twitter accounts, Facebook pages and YouTube channels, even when they have them.
We spent a lot of time researching and wrote to every one of the 100 companies to give them the opportunity to validate or correct them (a huge thanks to all those that responded).
Now, as well as making our findings available for download, we’re also making the list of URLs and social media accounts available. They can be found in the interactive version of our full rankings where you can sort by any one of our performance metrics, search for a particular company and copy, save or print it.