In our latest study, Social Media in The City, we found that only 20% of the FTSE 100 are actively engaging on the professional social network LinkedIn. The rest, we conclude, are missing out on opportunities to drive word of mouth by engaging its members, who now number over 187 million.
One of the most challenging aspects of researching for our recent Social Media in The City report was identifying the 400 URLs and social media accounts needed to assess the performance of all FTSE 100 companies. It's made even more difficult by companies who do not provide obvious links from their consumer-facing websites to their 'corporate' ones, let alone provide links to their Twitter accounts, Facebook pages and YouTube channels,...
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Some say that in order to credibly advise others about social media, marketing agencies need to be participating first hand. So this week, the Sociagility Social Performance Index looks at the social media performance of 25 leading digital agencies. We’ve compared them all to see which ones are using social media best to engage and interact. Our findings show that The Interpublic Group’s R/GA tops the social charts with the strongest awareness and engagement scores...
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Recent pre-Winter price hikes of over 10% in the UK have put the spotlight on electricity and gas suppliers – and put pressure on their relationships with customers. So for this week’s Sociagility Social Performance Index we have focused on the 26 energy companies serving Britain, according to Which?, comparing them all to see which ones are using social media best to engage and interact. Our findings show that it’s one of the lesser known...
Read MoreIn between crunching the numbers for our epic 'Socialympics' report, in the last couple of weeks we took a look at how effective the leading US retailers' social media activity was during the critical 'Back to School' period. MaryLee Sachs, CEO and CMO of our US partner Changing MO LLC, summarised the findings last week. Here's our take. Yet again, we find that the most powerful brands (i.e. those with a...
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PR agencies sell their clients advice on how to 'manage' social media. But how good are they at doing it for themselves? Our view is that big agency networks offering social media advice must walk the talk. Those that cannot show they know what they are doing for their own brands will lose out in the battle to advise others.
An example PRINT™ Scorecard
For those who don't want to go into each sponsor's individual profile on our London 2012 Social Scoreboard just to find their Twitter, Facebook and YouTube accounts, here's a one-click reference to each of the main 25 brands' Olympic-related social media profiles. It's also the basis for calculating the PRINT™ scores that make up our scoreboard. [twocol_one]
| Acer | |
| Adecco | |
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Coca-Cola, BA & adidas top Socialympics scoreboard as sponsors change gear
As the athletes start arriving for the London 2012 Olympics, sponsors' activity has become more prevalent. To reflect that we've changed the basis for our London 2012 Social Scoreboard, starting today. The result has been some apparently dramatic changes at the top. From 18 April, 100 days out from the Games, we started tracking the effectiveness of this activity using our PRINT™ algorithm, later creating the London... Read MoreThe Final Sprint to London 2012As we approach the last two weeks before to the London 2012 opening ceremony, marketing activity from the official Olympics sponsors shows no signs of letting up. Quite the reverse, in fact, as new campaigns are announced daily. It's a far cry from the situation we faced when we started our social media performance tracking on 18 April, with only a handful of brands having activated... Read MoreLatest posts |
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