As a marketer, it’s more confusing than ever to know when and how to apply the ever-increasing number of solutions designed to help monitor, measure and manage social media. Here’s a framework to help cut through the clutter.
Solution | What they do | Who needs it | Who provides it |
Monitoring | Watch and track mentions of an organization, brands, products and people – and those of competitors | Any company that cares...
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Google+ launches business pages. Now what?Prompted by a question posed by John Wedderburn on the Social Media for Higher Education LinkedIn group and a couple of other requests from clients, here's what I think brands and organisations need to be thinking about now that it's possible to create a business page on Google+ (ours is here, by the way). Like the other platforms before it, it is too early at this stage to base a decision to engage... Read MoreComplete a survey on corporate social media challenges
Buoyed by the early findings from our social agility self-assessment questionnaire, we're now working on turning this into a detailed research report on the internal and external challenges organisations are facing from social media. It will look at how organisations of different sizes and in different sectors and geographies think they are doing against different challenges, and how important these are.
You can contribute to the research by UK University Twitter Rankings: w/c 24 October 2011It's time to update the only university league tables that anyone really cares about – our UK University Twitter Rankings. As always, we're looking only at the primary Twitter accounts of the leading UK universities in the Russell and 1994 Groups (see our original post for the limitations of this approach, and why this is really a bit of informative fun). Not much change... Read MoreUK University Twitter Rankings: w/c 10 OctoberIt's a couple of weeks now since our inaugural UK University Twitter Rankings and, as both PeerIndex and Klout seem to have updated most of their scores, it's time for the first one showing how things have changed. As before, we're looking only at the primary Twitter accounts of the leading UK universities in the Russell and 1994 Groups. The biggest climbers have been The University of East Anglia (up 6 places), Imperial College London... Read More(Funny) Infographics about InfographicsThe best designers in the world cannot help but critique every single bit of design they see – from the cereal box at breakfast to the restaurant menu in the evening. It drives our families mad (I speak from first hand experience!). And so, with infographics being thrust on us left, right and centre, I couldn't help but nod knowingly (and slightly smugly) at these wonderfully witty infographics about infographics. Phil Gyford's "Infographic" Ivan Cash's... Read MoreUK University Twitter RankingsBy way of follow up to our last analysis of UK universities' use of Twitter, here's the first in what we intend to be a regular series of assessments of the Twitter accounts of the 39 members of the Russell Group and 1994 Group of leading institutions. This time, we've added Klout scores into the mix in the hope that a combined... Read MoreWhich of the top UK universities is best at engaging on Twitter?UPDATE: We've updated the rankings to include both PeerIndex and Klout scores, which changes the picture somewhat. We're tracking the new numbers here. Stop Press: Just been informed by PeerIndex that some accounts – including that of the overall winner, the University of York – are estimated based on the data they currently have, so may change over the coming week. So check back here to see if the lead changes! As... Read More5 reasons to forget about social media ROI"How do you measure the Return on Investment of social media?" Sound like a familiar question? Yep, us too. In fact, I've often thought it would be easier to measure the ROI of answering that one question than to measure the ROI of social media itself. Because it's so difficult? Nope. ROI is one of the easiest calculations in the world. Just divide the financial return you've received from social media by the amount you've invested in... Read MoreDebunking the teen social networking mythThe latest internet access data from the Office of National Statistics (ONS) is out, and it sheds some interesting light on the internet habits of the 16-24 year old in the UK. Contrary to what you might often hear about how teens are turning away from social networking, the study shows that the reverse is actually true. In fact, the age group is the greatest user of social networking – it's what they do most of,... Read More |
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