We've just published our report into the London 2012 'Socialympics' and also made available the underlying dataset, which runs to some 43,500 data points. We reckon this is the longest and most comprehensive study ever undertaken into the comparative performance of key Olympics sponsors in activating their sponsorships through social media and networks. It used our PRINT™ performance measurement system to provide a purely quantitative assessment of sponsor brands’ performance on websites, Twitter, Facebook...
Read More
Latest comments