…the ad agencies again, mainly. For the PR jury, including former colleague Rene Wilson of MS&L and its President, Dave Senay of Fleishman-Hilliard, it must have been frustrating, as it was for his predecessor, former H&K CEO Paul Taaffe. According to Senay, too many entries from PR agencies once again relied on case studies trumpeting media coverage. And despite a huge increase in entries – up 43% on 2010 - the PR agencies still don’t...
Read More
Latest comments