London 2012 Olympics Sponsors: Social Media Performance

by Tony Burgess-Webb on December 8, 2012 in Corporate communications, FTSE 100 Social Performance Index, Measurement, Return on Investment, Social Performance Index, Social Value

Contrary to expectation, markets are very emotional places…and individual share prices are often influenced by sentiment as much as the fundamentals. Every IR and PR ...

by Tony Burgess-Webb on December 7, 2012 in FTSE 100 Social Performance Index

Yesterday we looked at how the primary sectors represented by the FTSE 100 fared in our Social Media and The City report. Pharmaceuticals & Biotechnology companies ...

by Tony Burgess-Webb on December 6, 2012 in FTSE 100 Social Performance Index, Measurement, PRINT

The Social Media in the City report we launched this week looks at the comparative social media performance of the FTSE 100 companies. But we ...