Something old...something new. Most of the new stuff at the Effective Brands workshop at Cannes Lions run by their founder Marc de Swaan Arons this afternoon came from ex-H&K Marcomms head MaryLee Sachs - who was plugging her new book The Changing MO of the CMO. But there were also some great anecdotes from the wry & dry Simon Clift, ex-Unilever CMO and equally successful ex-Diageo Global Marketing chief Rob Malcolm, who showed how both purposeful vision...
Read More