For those who don't want to go into each sponsor's individual profile on our London 2012 Social Scoreboard just to find their Twitter, Facebook and YouTube accounts, here's a one-click reference to each of the main 25 brands' Olympic-related social media profiles. It's also the basis for calculating the PRINT™ scores that make up our scoreboard. [twocol_one]
| Acer | |
| Adecco | |
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Coca-Cola, BA & adidas top Socialympics scoreboard as sponsors change gear
As the athletes start arriving for the London 2012 Olympics, sponsors' activity has become more prevalent. To reflect that we've changed the basis for our London 2012 Social Scoreboard, starting today. The result has been some apparently dramatic changes at the top. From 18 April, 100 days out from the Games, we started tracking the effectiveness of this activity using our PRINT™ algorithm, later creating the London... Read MoreThe Final Sprint to London 2012As we approach the last two weeks before to the London 2012 opening ceremony, marketing activity from the official Olympics sponsors shows no signs of letting up. Quite the reverse, in fact, as new campaigns are announced daily. It's a far cry from the situation we faced when we started our social media performance tracking on 18 April, with only a handful of brands having activated... Read MoreIs social media the Higgs Boson of brand communications?Just when I’d begun to work out what all the LIBOR fuss was about along comes the ‘discovery’ of the Higgs-Boson. It’s much worse. Apparently it’s all about the God particle (Goddess particle anyone, so we can have more of them?) which gives the universe mass. Having been sent all the Higgs-Boson jokes by my geekie friends (you know who you are) I found myself in a meeting this week trying to explain the... Read MoreWho is in charge of selling UK Higher Education to the world?In these days of anticipated national decline - even fragmentation - it is good to be reminded that there things the Brits are still good at, beyond Royal celebrations, the BBC and national surveillance cameras. One such is the UK higher education sector which consistently ranks highly in world terms and is a destination of choice for many international students. Yet there is evidence that this sector could without attention, atrophy and fragment, especially in the... Read MoreSocialympics: Have EDF and McDonald’s left it too late?
[box type="info"]Reposted from The Holmes Report, 29 June 2012[/box] As we enter the final month before the London 2012 Olympics, Lord Coe’s rallying call for sponsors to promote their role might just be getting through. In the last week alone, both EDF Energy and McDonald’s have announced campaigns designed to activate their sponsorships. Both brands have been languishing at the bottom of Sociagility’s London 2012 Social Scoreboard since tracking began in April. But have they left it... Read More5 reasons to measure social media
There's so much hype around data and ROI in social, it's easy to forget why measurement is actually necessary. Here are five reasons to measure social media. 1. To establish a starting pointDesire is the starting point of all achievement, not a hope, not a wish, but a keen pulsating desire which transcends everything.Every organisation started out with social from nothing, but all at different times and at different speeds. So by now everyone is at... Read More How to measure your social media agencyWe spend a lot of time benchmarking the performance of brands to help inform social media strategy and the capability required to deliver it. Quite often, we're brought in by the public relations or social media agency to provide an independent, objective and quantitative perspective from which a strategy can be developed. This approach has enabled one agency to deliver and demonstrate a three-fold improvement in competitive performance for... Read MoreSmart by name, but was it really Smart?
If there's one thing better than seeing someone take a clever swipe at a brand, it's seeing a brand that takes the punch on the chin and returns it with interest. This is exactly what Smart USA did last week when ad agency creative director Clayton Hove made a joke on Twitter about the smart car's ability to withstand a bird dropping. Within a couple of days the Smart USA twitter account had... Read MoreGirls: coding or science – which would you choose?[box type="info"]Clearly embarrassed by its video, or more likely the negative comments, the European Commission's offering has now been made 'private' and can no longer be viewed. Luckily someone has reposted it, and we've updated this post accordingly.[/box] Take one campaign trying to encourage women into science studies and careers, and another promoting the importance of getting primary school children to learn how to write code. Create a video for each and post on YouTube. What... Read More |