In our latest study, Social Media in The City, we found that only 20% of the FTSE 100 are actively engaging on the professional social network LinkedIn. The rest, we conclude, are missing out on opportunities to drive word of mouth by engaging its members, who now number over 187 million.
Key findings
- 96% of the FTSE 100 companies have a corporate presence on LinkedIn with a combined 2.6... Read More
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