Posts in the [ FTSE 100 Social Performance Index ] Category

Four in five FTSE 100 companies missing out on LinkedIn opportunities

In our latest study, Social Media in The City, we found that only 20% of the FTSE 100 are actively engaging on the professional social network LinkedIn. The rest, we conclude, are missing out on opportunities to drive word of mouth by engaging its members, who now number over 187 million.

Key findings

  • 96% of the FTSE 100 companies have a corporate presence on LinkedIn with a combined 2.6...

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On 11 Dec, 2012
Announcements, Corporate communications, FTSE 100 Social Performance Index, Measurement, PRINT, Return on Investment
By : Niall Cook
With 3 Comments

Can social media success really have an impact on share price?

Contrary to expectation, markets are very emotional places…and individual share prices are often influenced by sentiment as much as the fundamentals. Every IR and PR professional knows this and they know the power that 3rd parties like the financial press have to drive sentiment. Many believe that social media can have a similar impact but there’s not been much hard data to support that view. However as reported, our recent Social Media and the City...

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On 08 Dec, 2012
Corporate communications, FTSE 100 Social Performance Index, Measurement, Return on Investment, Social Performance Index, Social Value
By : Tony Burgess-Webb
With 2 Comments

Aviva and Barclays lead sector in corporate social media use

Yesterday we looked at how the primary sectors represented by the FTSE 100 fared in our Social Media and The City report. Pharmaceuticals & Biotechnology companies put in the best combined performance, followed by Oil & Gas Producers, both ahead of more consumer-facing industries like Retailers and Media. Today, we're looking in a bit more detail at the Banking, Financial Services and...

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On 07 Dec, 2012
FTSE 100 Social Performance Index
By : Tony Burgess-Webb
No Comments

Social Media in The City: How sectors compare

The Social Media in the City report we launched this week looks at the comparative social media performance of the FTSE 100 companies. But we also looked at how FTSE 100 sectors with 3 or more companies perform: to see how average sector performances compare; and to highlight any major variations within sector. There are some surprises. The table below, ranked based on the average Social Performance Index (SPI)...

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On 06 Dec, 2012
FTSE 100 Social Performance Index, Measurement, PRINT
By : Tony Burgess-Webb
With 2 Comments

The corporate social media accounts of the FTSE 100

One of the most challenging aspects of researching for our recent Social Media in The City report was identifying the 400 URLs and social media accounts needed to assess the performance of all FTSE 100 companies. It's made even more difficult by companies who do not provide obvious links from their consumer-facing websites to their 'corporate' ones, let alone provide links to their Twitter accounts, Facebook pages and YouTube channels,...

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On 06 Dec, 2012
Analysis, FTSE 100 Social Performance Index
By : Niall Cook
No Comments