In our latest study, Social Media in The City, we found that only 20% of the FTSE 100 are actively engaging on the professional social network LinkedIn. The rest, we conclude, are missing out on opportunities to drive word of mouth by engaging its members, who now number over 187 million.
We had a feeling all was not well in corporate use of social media... Our new Social Media in the City report, published today in association with the PRCA, shows that the majority of the FTSE100 are failing to engage effectively with social networks. As a result they may be at a competitive disadvantage by not connecting well with corporate stakeholders. Our research also suggests a link between social media performance and share price movement. There...
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Some say that in order to credibly advise others about social media, marketing agencies need to be participating first hand. So this week, the Sociagility Social Performance Index looks at the social media performance of 25 leading digital agencies. We’ve compared them all to see which ones are using social media best to engage and interact. Our findings show that The Interpublic Group’s R/GA tops the social charts with the strongest awareness and engagement scores...
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Recent pre-Winter price hikes of over 10% in the UK have put the spotlight on electricity and gas suppliers – and put pressure on their relationships with customers. So for this week’s Sociagility Social Performance Index we have focused on the 26 energy companies serving Britain, according to Which?, comparing them all to see which ones are using social media best to engage and interact. Our findings show that it’s one of the lesser known...
Read MoreHas ‘the City’, that bastion of British financial institutions, heard about social media yet? Well some parts certainly have. The Bank of England, the Financial Services Authority and the City of London Corporation itself have all embraced social media to at least some degree. But what of the big companies listed on London's Stock Exchange? Anecdotal evidence is that participation is patchy so we thought we would carry out a comparative study of the FTSE-100, the largest...
Read MoreIn between crunching the numbers for our epic 'Socialympics' report, in the last couple of weeks we took a look at how effective the leading US retailers' social media activity was during the critical 'Back to School' period. MaryLee Sachs, CEO and CMO of our US partner Changing MO LLC, summarised the findings last week. Here's our take. Yet again, we find that the most powerful brands (i.e. those with a...
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We've just published our report into the London 2012 'Socialympics' and also made available the underlying dataset, which runs to some 43,500 data points. We reckon this is the longest and most comprehensive study ever undertaken into the comparative performance of key Olympics sponsors in activating their sponsorships through social media and networks. It used our PRINT™ performance measurement system to provide a purely quantitative assessment of sponsor brands’ performance on websites, Twitter, Facebook...
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An example PRINT™ Scorecard
As we approach the last two weeks before to the London 2012 opening ceremony, marketing activity from the official Olympics sponsors shows no signs of letting up. Quite the reverse, in fact, as new campaigns are announced daily. It's a far cry from the situation we faced when we started our social media performance tracking on 18 April, with only a handful of brands having activated...
Read MoreOur whole business rationale is based on the belief that in-house capability is crucial to brands’ social media success. So we are delighted to have teamed up with CloudNine Social Media & Digital Talent (a firm we've already been working closely with) to create Sociagility Talent, a recruitment service devoted to providing in-house social media talent. This is a highly specialised area. Companies need the right people to fit existing roles...
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