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Posts in the [ Return on Investment ] Category

Four in five FTSE 100 companies missing out on LinkedIn opportunities

In our latest study, Social Media in The City, we found that only 20% of the FTSE 100 are actively engaging on the professional social network LinkedIn. The rest, we conclude, are missing out on opportunities to drive word of mouth by engaging its members, who now number over 187 million.

Key findings

  • 96% of the FTSE 100 companies have a corporate presence on LinkedIn with a combined 2.6...

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On 11 Dec, 2012
Announcements, Corporate communications, FTSE 100 Social Performance Index, Measurement, PRINT, Return on Investment
By : Niall Cook
With 3 Comments

Can social media success really have an impact on share price?

Contrary to expectation, markets are very emotional places…and individual share prices are often influenced by sentiment as much as the fundamentals. Every IR and PR professional knows this and they know the power that 3rd parties like the financial press have to drive sentiment. Many believe that social media can have a similar impact but there’s not been much hard data to support that view. However as reported, our recent Social Media and the City...

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On 08 Dec, 2012
Corporate communications, FTSE 100 Social Performance Index, Measurement, Return on Investment, Social Performance Index, Social Value
By : Tony Burgess-Webb
With 2 Comments

How Social is the City?

Has ‘the City’, that bastion of British financial institutions, heard about social media yet? Well some parts certainly have. The Bank of England, the Financial Services Authority and the City of London Corporation itself have all embraced social media to at least some degree. But what of the big companies listed on London's Stock Exchange? Anecdotal evidence is that participation is patchy so we thought we would carry out a comparative study of the FTSE-100, the largest...

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On 23 Oct, 2012
Analysis, Announcements, Measurement, PRINT, Return on Investment
By : Tony Burgess-Webb
With 1 Comment

Objective social media metrics for agencies

An example PRINT™ Scorecard

Ever since we launched our PRINT™ methodology about eight months ago, we’ve had requests from agencies – PR, advertising and digital, amongst others – to license our algorithm to them so they could have an easy, low cost way to help plan their social media campaigns for clients – and an objective measure of their success. So...

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On 25 Jul, 2012
Announcements, Measurement, PRINT, Return on Investment
By : Niall Cook
No Comments

5 reasons to measure social media

There's so much hype around data and ROI in social, it's easy to forget why measurement is actually necessary. Here are five reasons to measure social media.

1. To establish a starting point

Desire is the starting point of all achievement, not a hope, not a wish, but a keen pulsating desire which transcends everything.
Every organisation started out with social from nothing, but all at different times and at different speeds. So by now everyone is at...

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On 28 Jun, 2012
Measurement, Return on Investment
By : Niall Cook
With 2 Comments

How to measure your social media agency

We spend a lot of time benchmarking the performance of brands to help inform social media strategy and the capability required to deliver it. Quite often, we're brought in by the public relations or social media agency to provide an independent, objective and quantitative perspective from which a strategy can be developed. This approach has enabled one agency to deliver and demonstrate a three-fold improvement in competitive performance for...

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On 27 Jun, 2012
Measurement, Return on Investment
By : Niall Cook
No Comments

Is measurement the key to unlocking value from social media?

The Chartered Institute of Marketing's head of insights, Thomas Brown, invited us to the launch of the latest wave of their Social Media Benchmark yesterday. We attempted to provide as much commentary as we could on our Twitter feed, and now we've had chance to think on some of the findings (see infographic below), we think there are some interesting take outs.

Marketers see the potential and are investing, but aren't getting impact or value

According...

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On 22 Jun, 2012
Analysis, Listening, Measurement, Return on Investment, Visualisation
By : Niall Cook
No Comments

Why there’ll never be a ‘standardized’ social media ROI metric

It's the marketer's equivalent of the quest for the holy grail: a common, standardized metric than can measure the return on investment in social media. And preferably free. Like the grail, belief in this mythical metric and interest in its potential whereabouts never seems to cease. The latest quest comes in the form of a survey of 329 senior executives in North America by PulsePoint Group and the Economist Intelligence Unit, Read More


On 04 May, 2012
Measurement, Return on Investment, Social Agility, Social Value
By : Niall Cook
No Comments

Klout, Kred or PeerIndex? It doesn’t matter

While conducting an analysis recently around a bunch of organisations in the same sector, we looked at their respective Klout, Kred and PeerIndex scores. Regular readers of this blog will know that we're not huge fans of these fairly simplistic measures of 'influence' – we obviously prefer our own multi-channel, multi-attribute methodology. However, as long as they are viewed for what they are – just three examples of a much wider cosmos of indicators of...

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On 23 Jan, 2012
Analysis, Measurement, PRINT, Return on Investment
By : Niall Cook
With 5 Comments

New year, new guidelines, new metrics?

The Law Society's new social media guidelines for professionals have prompted some interesting comment – not least that the Society is trying to play catch up in an area about which it has previously been thought less than expert... One of the most thoughtful commentators is Jon Bloor writing on his PeninsuLawyer blog. He addresses a range of important questions and highlights two key issues which emerge:

  • is there a measurable benefit to law...

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On 13 Jan, 2012
Analysis, Measurement, PRINT, Return on Investment, Social Agility, Social Sustainability
By : Tony Burgess-Webb
No Comments

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