In our latest study, Social Media in The City, we found that only 20% of the FTSE 100 are actively engaging on the professional social network LinkedIn. The rest, we conclude, are missing out on opportunities to drive word of mouth by engaging its members, who now number over 187 million.
Contrary to expectation, markets are very emotional places…and individual share prices are often influenced by sentiment as much as the fundamentals. Every IR and PR professional knows this and they know the power that 3rd parties like the financial press have to drive sentiment. Many believe that social media can have a similar impact but there’s not been much hard data to support that view. However as reported, our recent Social Media and the City...
Read MoreHas ‘the City’, that bastion of British financial institutions, heard about social media yet? Well some parts certainly have. The Bank of England, the Financial Services Authority and the City of London Corporation itself have all embraced social media to at least some degree. But what of the big companies listed on London's Stock Exchange? Anecdotal evidence is that participation is patchy so we thought we would carry out a comparative study of the FTSE-100, the largest...
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An example PRINT™ Scorecard
There's so much hype around data and ROI in social, it's easy to forget why measurement is actually necessary. Here are five reasons to measure social media.
Desire is the starting point of all achievement, not a hope, not a wish, but a keen pulsating desire which transcends everything.Every organisation started out with social from nothing, but all at different times and at different speeds. So by now everyone is at... Read More
We spend a lot of time benchmarking the performance of brands to help inform social media strategy and the capability required to deliver it. Quite often, we're brought in by the public relations or social media agency to provide an independent, objective and quantitative perspective from which a strategy can be developed. This approach has enabled one agency to deliver and demonstrate a three-fold improvement in competitive performance for...
Read MoreThe Chartered Institute of Marketing's head of insights, Thomas Brown, invited us to the launch of the latest wave of their Social Media Benchmark yesterday. We attempted to provide as much commentary as we could on our Twitter feed, and now we've had chance to think on some of the findings (see infographic below), we think there are some interesting take outs.
It's the marketer's equivalent of the quest for the holy grail: a common, standardized metric than can measure the return on investment in social media. And preferably free.
Like the grail, belief in this mythical metric and interest in its potential whereabouts never seems to cease. The latest quest comes in the form of a survey of 329 senior executives in North America by PulsePoint Group and the Economist Intelligence Unit,
While conducting an analysis recently around a bunch of organisations in the same sector, we looked at their respective Klout, Kred and PeerIndex scores. Regular readers of this blog will know that we're not huge fans of these fairly simplistic measures of 'influence' – we obviously prefer our own multi-channel, multi-attribute methodology. However, as long as they are viewed for what they are – just three examples of a much wider cosmos of indicators of...
Read MoreThe Law Society's new social media guidelines for professionals have prompted some interesting comment – not least that the Society is trying to play catch up in an area about which it has previously been thought less than expert... One of the most thoughtful commentators is Jon Bloor writing on his PeninsuLawyer blog. He addresses a range of important questions and highlights two key issues which emerge:
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