There are less than 100 days to the Rio sportsfest. Which is good or bad news depending on your point of view. But because the Olympics is the world’s biggest peacetime media event, journalists and commentators everywhere are looking for angles, themes and memes. We immersed ourselves in tracking social media performance during the London Olympics in 2012, and, looking back at our ‘Socialympics’ analysis, there is a lot that still feels very familiar. For sports...

The Leveson Report’s publication last year got huge mainstream media commentary  eg front page + 16 subsequent pages in the Guardian the day after. This is probably all to the good but Leveson did miss a very big trick: 2,000 pages in his report and just one (actually a paragraph) referred to social media. Ok, it wasn't in his formal remit BUT the importance of social media does need to be addressed, not...