Contrary to expectation, markets are very emotional places…and individual share prices are often influenced by sentiment as much as the fundamentals. Every IR and PR professional knows this and they know the power that 3^rd parties like the financial press have to drive sentiment. Many believe that social media can have a similar impact but there’s not been much hard data to support that view. However as reported, our recent Social Media and the City...

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It's the marketer's equivalent of the quest for the holy grail: a common, standardized metric than can measure the return on investment in social media. And preferably free. Like the grail, belief in this mythical metric and interest in its potential whereabouts never seems to cease. The latest quest comes in the form of a survey of 329 senior executives in North America by PulsePoint Group and the Economist Intelligence Unit, Read More

The headline reporting a new study from Nielsen caught my eye recently. It said that 92% of consumers trust ‘earned media’ the most. There's some interesting data in the report, especially the connection between relevance and trust, but I find the ‘earned media’ description misleading. Earned media used to mean editorial in ‘the media’ (i.e. defined mainstream press/TV/radio/online) until Forrester redefined it to include word-of-mouth, friends’ recommendations, etc. (i.e. any kind of third party comment), as...

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Classically-trained marketers will be familiar with the 4 Ps of marketing, one of the best known marketing mix models, first expressed in 1960 by E J McCarthy. Best summed up as putting the right product in the right place, at the right price, at the right time, they are:

• Product (or service)
• Place
• Price
• Promotion

For decades, the 4 Ps model has helped marketers define their marketing options in terms of product, place, price and promotion, when planning new ventures...

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How is the practice of community management evolving? Hopefully better than the depiction above. It's a topic Sociagility's Head of Talent, Steve Ward, will pick up at the next Community Manager's Meetup in London on 28 March. He'll be telling the assembled masses about our work in community management and what he thinks makes a community manager – including how we selected our recently named Community Manager of...

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[box type="download" border="full"]Like the infographic? Download the summary report[/box] In November 2011, we looked at the social brand value of 50 of the world's leading brands, creating a revised top 50 ranking according to their social media performance, as measured by our PRINT Index™ KPI. The PRINT system compares brands on five key dimensions or 'attributes' of social media performance – popularity, receptiveness, interaction, network reach and trust – across multiple...

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Today, we’re launching a solution to some of the more common questions marketers and social media strategists are asking of their organisations’ social media performance:

• Does our brand’s social footprint add value?
• Can this be defined and measured in a meaningful way?
• How can we use this information to make improvements?

We, like many of our clients, have been frustrated by the lack of a practical set of metrics, or even a common measurement framework. The tools we...

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