Balfour Beatty appointed Sociagility to review its approach to social media and provide practical help and support to guide future activity. Following a detailed review of activity and capabilities which included benchmarking Balfour Beatty’s social media performance against its key focal competitors using our proprietary audit methodology, we created a ‘social media handbook’ outlining a set of specific tactics that linked to our findings. It provided the corporate communications team with a set of realistic objectives for the...
Read MoreBirmingham City University asked Sociagility to undertake a review of its social media presence in comparison to key competitors. We benchmarked the university’s performance against its key focal competitors using our bespoke audit methodology. Our findings highlighted four key areas of weakness and a subsequent set of recommendations provided practical advice and support to help the university improve its...
Read MoreGroupon, one of the biggest group buying websites, appointed Sociagility to advise on its global social media strategy. We conducted a detailed assessment of the company’s social media activity and benchmarked their performance, first against competitors and then between different Groupon accounts. Using the findings, we then developed a social media improvement strategy for the brand based on delivering the right content, at the right times, to the right audiences, via the right...
Read MoreThe University of Sheffield had one of the best social media presences of all Russell Group universities and wanted to retain this position in the face of increased competitor activity. We conducted an objective assessment of the university’s social media capabilities against its goals and objectives, identified market trends that it could learn from and provided ad hoc recommendations for further...
Read MoreThe University of Reading – one of the select research-intensive universities that make up the 1994 Group of high-quality academic institutions – was facing a more competitive environment in the UK and internationally as a result of the economic downturn and the UK Government’s move to a fee-paying higher education system. A strong profile and active engagement with domestic and international students – as well as alumni, academics and other stakeholders – through social media...
Read MoreParatus Communications (now part of Lexis Agency) – one of the UK’s top independent PR and social media agencies – uses a wide range of social media monitoring and measurement tools to deliver insight to their clients, which include Costa Coffee, AXA, Coca-Cola, B&Q, Shell and Decathlon. The ability to accurately benchmark their clients’ social/digital situation is core to their suite of social media audit services. Sociagility worked with Paratus to benchmark the social media performance...
Read MoreLaw firm Harrison Clark (now Harrison Clark Rickerbys) provides a spectrum of City-quality legal services to business and private clients across the south Midlands and beyond. With over 200 staff and partners based in four offices, and specialists in Intellectual Property and IT law as well as many other practice areas, the Legal 500 firm knows that reputations can be won and lost online. With this in mind, and keen to improve the firm’s social media performance and...
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