Balfour Beatty appointed Sociagility to review its approach to social media and provide practical help and support to guide future activity.

Following a detailed review of activity and capabilities which included benchmarking Balfour Beatty’s social media performance against its key focal competitors using our proprietary audit methodology, we created a ‘social media handbook’ outlining a set of specific tactics that linked to our findings. It provided the corporate communications team with a set of realistic objectives for the subsequent three month period, with detailed guidance on how to achieve them.