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Balfour Beatty

Balfour Beatty appointed Sociagility to review its approach to social media and provide practical help and support to guide future activity.

Following a detailed review of activity and capabilities which included benchmarking Balfour Beatty’s social media performance against its key focal competitors using our proprietary audit methodology, we created a ‘social media handbook’ outlining a set of specific tactics that linked to our findings. It provided the corporate communications team with a set of realistic objectives for the subsequent three month period, with detailed guidance on how to achieve them.

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Project Summary

  • Review Balfour Beatty's corporate social media approach
  • Benchmark performance against focal competitors
  • Identify opportunities for improvement
  • Create 'playbook' to guide in-house implementation

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About us

Sociagility is an independent consultancy that helps organisations use data and analytics to maximise their return on investment from digital and social media.

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