Paratus Communications (now part of Lexis Agency) – one of the UK’s top independent PR and social media agencies – uses a wide range of social media monitoring and measurement tools to deliver insight to their clients, which include Costa Coffee, AXA, Coca-Cola, B&Q, Shell and Decathlon. The ability to accurately benchmark their clients’ social/digital situation is core to their suite of social media audit services.

Sociagility worked with Paratus to benchmark the social media performance of one of their retail clients in comparison to its competitors, using the PRINT™ methodology.

Our independent and objective analysis enabled Paratus to recommend further activities to the client in order to drive specific attribute and channel improvements, as part of an integrated communications approach.