Social media measurement

PRINT™ – The KPI for social media performance from Sociagility

Senior executives and social media strategists alike can struggle to find meaningful metrics to assess the impact of their social media activities. PRINT™, our new multi-channel social media performance measurement system, offers a solution.

The PRINT™ methodology measures five key attributes of social media performance: popularity, receptiveness, interaction, network reach and trust. Each is measured across multiple social platforms and channels, including Twitter and Facebook, using relevant metrics for each. The result provides direct competitor analysis and delivers specific, actionable insights into areas for improvement.

The PRINT™ Index

At the heart of the solution is the PRINT™ Index – a single number that shows overall performance compared to a defined set of competitors or brand, sector and geographical benchmarks – can be used as a Key Performance Indicator by senior client management and social media strategists and by agencies. It has been proven to correlate strongly with brand value and growth and therefore provides a KPI for social media performance that can be used to set and track targets. PRINT™ also analyses the key drivers of social media performance and provides indicators for all five attributes and all channels to help inform priorities for action.

PRINT™ Reports

PRINT™ reports can be one-off snapshots or continuous tracking studies. Each assessment is bespoke and provides comparative PRINT™ Index scores for a specific set of competitors. As well as a summary scorecard, detailed comparative scores and re-usable graphics are included for attribute and channel combinations. Commentary is given on high and low performers by attribute and channel and specific recommendations are offered for improvement.

Benefits

The benefits of PRINT™ include:

  • more strongly correlated with brand value and growth than other ‘influence’ measures;
  • more performance focussed, directly highlighting competitive (dis)advantages against customer-defined set of benchmark brands;
  • more comprehensive because it measures multiple channels simultaneously;
  • provides insights which are specific and actionable;
  • more flexible – provides a one-off benchmark ‘snapshot’ or a tracking mechanism;
  • more meaningful – PRINT™ provides a framework for action;
  • more adaptable – to suit more complex requirements, PRINT™ can be adjusted to reflect different audiences and organisations;
  • easier to integrate into wider social media monitoring, analysis and planning;
  • lower cost – PRINT™ combines traditional research methodology with proprietary software  across multiple platforms.

Get started with PRINT™

Current Sociagility clients can contact us to learn more. If you’re new to Sociagility, click here to get started with PRINT™.

If you’re an agency, then we’d love to hear from you.