December 2012: Social Media in The City

In November 2012, Sociagility analysed the corporate social media performance of the FTSE 100 constituents using its PRINT™ methodology.

The Social Media in the City study suggests that the majority of the FTSE 100 may be at a competitive disadvantage by failing to engage effectively with social media networks like LinkedIn, Twitter, Facebook and YouTube.

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Social Performance Index w/e 9 Nov 2012: Digital Agencies

Some say that in order to credibly advise others on social media, marketing agencies need to be participating first hand.

This week, the Sociagility Social Performance Index looks at the social media performance of 25 leading digital agencies. We’ve compared them all to see which ones are using social media best to engage and interact..

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Social Performance Index w/e 26 Oct 2012: Energy Suppliers

Recent pre-Winter price hikes of over 10% have put the spotlight on electricity and gas suppliers – and put pressure on their relationships with customers.

This week’s Sociagility Social Performance Index focuses on the 26 energy companies serving Britain, as defined by Which?. We’ve compared them all to see which ones are using social media best to engage and interact.

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September 2012: The London 2012 ‘Socialympics’

In what is claimed to have been the first true social Olympics (or ‘socialympics’), did the sponsors of the London 2012 Summer Games get a return on their social media investment?

To find out, Sociagility set up a tracking study – the longest and most comprehensive of its kind – comparing the social media performance of the main 25 sponsor brands, using our PRINT™ methodology.

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March 2012: The Transatlantic University Divide

Sociagility used its PRINT™ social media performance measurement system to compare 50 leading UK and US universities, analysing the relative effectiveness of institutions in the two markets and identifying what, if any, lessons could be learned from the leaders. This report asks:

  • How should universities market themselves to these potential students?
  • And does this actually matter in the fight for reputation, recruitment and revenue?
  • If it does, can UK universities learn any lessons from their US counterparts?

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March 2012: How Social is your Supermarket?

Sociagility used its PRINT™ social media performance measurement system to conduct one of the most comprehensive studies of the UK’s top 10 supermarket groups. This report asks:

  • How do the chains stack up against each other in their use of social media?
  • Does this actually matter in the fight for sales and market share?

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December 2011: The Sociagility Top 50

The Sociagility Top 50 analyses the social brand value of 50 of the most valuable global brands, drawn equally from two well-known independent studies, Millward Brown’s BrandZ and Interbrand’s Brand Value, creating a revised ‘top 50’ ranking according to their social media performance. This is defined by the PRINT Index™ social performance score – a key component of Sociagility’s proprietary methodology. Separate tests show a significant positive correlation between the PRINT Index™ and brand value.

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