Strategic planning

We identify opportunities for improvement and advise on how to maximise the impact of digital and social media to achieve real business results.

Our planning process is brand-led and evidence-based. It allows us to fully understand our clients’ goals and challenges and then help put social at the heart of their business operations, with defined objectives and actionable plans.

We create a bespoke measurement framework for each client which tracks the metrics that matter, and link these to other KPIs in order to determine the financial impact on your business.

Data and analytics

We assess your digital and social media activities against industry benchmarks and your own goals. We do this objectively using both our own and off-the-shelf tools.

Our approach combines a traditional audit approach with our proprietary social media benchmarking methodology, a multi-channel measurement system which correlates with brand value and provides a KPI for marketers. We identify the key drivers of your social media performance and provide a series of indicators to help determine priorities for action.