Data and analytics

Marketers with no meaningful, evidence-based method of linking social media investment to business outcomes face key challenges:

 

  • directing resources to achieve the best return
  • creating strategies that deliver the most value
  • justifying further investment in social media
  • moving beyond ‘vanity’ metrics such as followers and likes

To address these challenges we developed a comprehensive planning and measurement approach, PRINT™, that has helped our clients to maximise the return from their digital and social media programs and campaigns. It:

 

  • shows exactly where to invest in order to improve social media performance
  • identifies success strategies specific to your objectives and audiences
  • links improvements in performance to business KPIs

 

PRINT offers a number of benefits over ‘one-size-fits-all’ measurement tools, comprising an evidence-based analytics approach, supported by face-to-face briefing and planning sessions, tailored to your business and objectives.

To schedule an exploratory call to see how we can help, please contact us.