Strategic planning
We understand that social capability is not built overnight and that different organisations need to move at different speeds.
That’s why we take a pragmatic and realistic approach to ensuring our clients achieve maximum competitive advantage from what we do. From social effectiveness audits and strategy development workshops to full social capability-building change programmes, we follow a tried and tested four-stage strategic planning process:
Strategic planning process
Diagnosis
We analyse your business, marketing and communication goals, then assess existing digital and social performance and identify areas for improvement.
Integration
We help put ‘social’ at the heart of your business operations through effective alignment across departments and existing channels.
Strategy
We define objectives, then co-create plans that deliver impact using people, systems and content, and define metrics and KPIs to keep track and improve.
Capabilities
We help create sustainable capability for the future by building in-house social expertise, through training, mentoring and knowledge and skills transfer.