It has been estimated that the 25 main sponsors of the London 2012 Olympics will have spent more than £2 billion ($3.2bn) this year on marketing initiatives to ‘activate’ their rights.

In what is claimed to have been the first true social Olympics (or ‘socialympics’), did these brands get the maximum return on their social media investment?

To find out, Sociagility set up a tracking study – the longest and most comprehensive of its kind – comparing the social media performance of the main 25 sponsors, using our PRINT™ methodology.

Download the report (3.15Mb PDF)

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After tracking 25 brands for 145 days across 4 social networks and 5 dimensions of social media performance, we've amassed 43,500 individual data points. We are therefore making this data available for anyone to use, reuse and redistribute, under the following Open Data License.

You are free:

  • To Share: To copy, distribute and use the data.
  • To Create: To produce works from the data.
  • To Adapt: To modify, transform and build upon the data.

As long as you:

  • Attribute: You must attribute any public use of the data, or works produced from the data, in the manner specified in the Open Database License (ODbL). For any use or redistribution of the data, or works produced from it, you must make clear to others the license of the data and keep intact any notices on the original data.
  • Share-Alike: If you publicly use any adapted version of this data, or works produced from an adapted version of the data, you must also offer that adapted data under the ODbL.
  • Keep open: If you redistribute the data, or an adapted version of it, then you may use technological measures that restrict the work (such as DRM) as long as you also redistribute a version without such measures.

We’d also like to know if and how you use it, so drop us a line if you discover or create something interesting.

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