One of the most competitive brand battles today is that between the UK’s supermarkets. As the chains fight for market share, retaining existing customers and attracting new ones is a key challenge. Fifteen years after the advent of the web, almost all of these brands are engaged in ecommerce and online fulfilment. Most, recognizing the new and growing importance of social media to their customers, have also started to use platforms such as Twitter, Facebook and YouTube to engage directly with them.
But how do the chains stack up against each other? And does it matter in the fight for sales and market share?
Sociagility used its PRINT™ social media performance measurement system to conduct one of the most comprehensive studies of the UK’s top 10 supermarket groups, in order to answer the question:
How ‘social’ is your supermarket?