As the echoes fade in the London 2012 stadium, time for a review of the London 2012 Social Scoreboard and the social media performance of the sponsor brands which it has been tracking for the last four months. We’ll be producing a short report in due course but meanwhile here is a round-up of the changes we've seen. Early movers It is estimated that around £ one billion to £ two billion will have been spent by...
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