Has ‘the City’, that bastion of British financial institutions, heard about social media yet? Well some parts certainly have. The Bank of England, the Financial Services Authority and the City of London Corporation itself have all embraced social media to at least some degree. But what of the big companies listed on London's Stock Exchange? Anecdotal evidence is that participation is patchy so we thought we would carry out a comparative study of the FTSE-100, the largest...

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