Today, we’re launching a solution to some of the more common questions marketers and social media strategists are asking of their organisations’ social media performance:
- Does our brand’s social footprint add value?
- Can this be defined and measured in a meaningful way?
- How can we use this information to make improvements?
We, like many of our clients, have been frustrated by the lack of a practical set of metrics, or even a common measurement framework. The tools we...