PR agencies sell their clients advice on how to 'manage' social media. But how good are they at doing it for themselves?
Our view is that big agency networks offering social media advice must walk the talk. Those that cannot show they know what they are doing for their own brands will lose out in the battle to advise others.
So, to see how some of the world’s largest PR agencies stack up, we have, for the...
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On 26 Jul, 2012
By : Niall Cook
With 5 Comments
[box type="info" border="full"]If you're interested in social business metrics, you'll want to look at our PRINT™ Index score and methodology for analysing competitive social media performance.[/box]
Update: Dachis Group has now opened up a portion of its Social Business Index to the public "as a resource on social business adoption and performance. Looks pretty impressive.
To celebrate the launch of our own Social Agility Score (Read More
On 01 Sep, 2011
By : Niall Cook
With 2 Comments
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