As a marketer, it’s more confusing than ever to know when and how to apply the ever-increasing number of solutions designed to help monitor, measure and manage social media. Here’s a framework to help cut through the clutter.
Solution | What they do | Who needs it | Who provides it |
Monitoring | Watch and track mentions of an organization, brands, products and people – and those of competitors | Any company that cares...
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The 10 best social business metrics for brands[box type="info" border="full"]If you're interested in social business metrics, you'll want to look at our PRINT™ Index score and methodology for analysing competitive social media performance.[/box] Update: Dachis Group has now opened up a portion of its Social Business Index to the public "as a resource on social business adoption and performance. Looks pretty impressive. To celebrate the launch of our own Social Agility Score (Read More |
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