Classically-trained marketers will be familiar with the 4 Ps of marketing, one of the best known marketing mix models, first expressed in 1960 by E J McCarthy. Best summed up as putting the right product in the right place, at the right price, at the right time, they are:

  • Product (or service)
  • Place
  • Price
  • Promotion
For decades, the 4 Ps model has helped marketers define their marketing options in terms of product, place, price and promotion, when planning new ventures...

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