The Sociagility Top 50 analyses the social brand value of the world’s leading brands and the competitive influences that determine their social media performance.
The report looks at 50 of the most valuable global brands, drawn equally from two well-known independent studies, Millward Brown’s BrandZ and Interbrand’s Brand Value, creating a revised ‘top 50’ ranking according to their social media performance. This is defined by the PRINT Index™ social performance score – a key component of Sociagility’s proprietary methodology. Separate tests show a significant positive correlation between the PRINT Index™ and brand value.Download summary report (4.4Mb PDF)
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