The transatlantic university divide

Changes in higher education sector funding in the UK means that even the most venerable institutions are having to compete more aggressively for sources of revenue. This competition is especially evident in the race to attract the very best national ‘AAB’ students and for international students.

But how should universities market themselves to these potential students? And does this actually matter in the fight for reputation, recruitment and revenue? If it does, can UK universities learn any lessons from their US counterparts?

Sociagility used its PRINT™ social media performance measurement system to compare 50 leading UK and US universities, analysing the relative effectiveness of institutions in the two markets and identifying what, if any, lessons could be learned from the leaders.

Download your free copy of the report below.

Download the report (1.5Mb PDF)

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