[box type="info"]Reposted from The Holmes Report, 29 June 2012[/box] As we enter the final month before the London 2012 Olympics, Lord Coe’s rallying call for sponsors to promote their role might just be getting through. In the last week alone, both EDF Energy and McDonald’s have announced campaigns designed to activate their sponsorships. Both brands have been languishing at the bottom of Sociagility’s London 2012 Social Scoreboard since tracking began in April. But have they left it...
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